Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.

While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.

The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.

Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced Asa, the industry’s most ...

An effort leaning on sounds that can be triggering to consumers promotes products made with the marketer’s new 360Crisp technology.

Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald.

The fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.

NEW YORK – October 15, 2024 — Uniqode (formerly Beaconstac), the highest-ranked QR code platform on G2, today announced three significant product updates designed to enhance user experience, improve ...

A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.

Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.

Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.

Strong customer relationships are table stakes. Marigold's brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.