Paris 2024 Olympic Games boosts engagement in certain sports by more than a third, according to latest EY Sports Engagement ...

Premier League giants Manchester United target fans in Asia through sponsorship deal with Singaporean beer brand Tiger.

Two Circles' purchase of the Kore data intelligence platform takes the agency’s client roster to more than 700 sports and ...

Don Garber says the sport’s governing bodies need to be more “strategic” in their decision-making amid complaints from ...

National cricket governing body's chair Richard Thompson reiterates importance of doing the right deals on a case-by-case ...

TKO president Mark Shapiro says “there’s a line” of broadcasters interested in the mixed martial arts promotion.

From AI tracking to personalised apps, SportsPro looks at the technological and broadcast innovations catapulting the NBA to ...

Group One valued at more than US$1.35bn as QIA makes further investment in combat sports promotion ONE Championship.

New capabilities for the 2024/25 season to enhance personalisation for both app users and subscribers of NBA League Pass.

The Athletic has named multichannel video programing distributor (MVPD) platform Fubo as its first ever live TV streaming ...

NFL legend Tom Brady takes five per cent stake, 17 months on from agreeing deal with franchise's owner Mark Davis.

Soccer’s governing body and technology company plan to focus on how AI can help fans and teams analyse match data..