Chairman and CEO Arthur Sadoun defends Publicis Groupe’s transparency in principal-based buying and says rival WPP CEO Mark ...

Before settling on Chewbie, the brand considered multiple mascot ideas, such as a butterfly, caterpillar, unicorn and even a ...

Laws in 18 states treat race and ethnicity as sensitive data, leading to growing restrictions and workarounds in media buying.

Gen Z has sparked change in the advertising industry, including by urging brands to uphold their values and move with ...

In principal-based buying, a media agency functions as a principal, unlike its traditional role as an agent. Such agencies ...

Virgin Voyages is looking to make a mark in the branded TV game with a stand-alone reality competition series inspired by HBO ...

At Ad Age’s Business of Brands conference executives from Billups and Cognitiv spoke about how using AI boosted an OOH ...

As it looks to attract more customers to its platform, Airbnb is putting media dollars behind its new co-host network. The ...

Holding back dollars and declines in custom content among impacts of political pressure on investment in diverse-owned media.

Korean fried chicken chain Bonchon is betting on Gen Z’s love of unique food experiences by hiring Carson+Doyle, an agency ...

California Pizza Kitchen has announced a new agency roster, with Iris Worldwide as creative and social agency of record. Push will oversee special projects and extensions, while Acadia, which has been ...

Among today’s creative highlights, Leo Burnett and McDonald’s U.K. create intentionally glitchy assets for a McRib campaign; ...