Chairman and CEO Arthur Sadoun defends Publicis Groupe’s transparency in principal-based buying and says rival WPP CEO Mark ...

At Ad Age’s Business of Brands conference executives from Billups and Cognitiv spoke about how using AI boosted an OOH ...

Before settling on Chewbie, the brand considered multiple mascot ideas, such as a butterfly, caterpillar, unicorn and even a ...

The director, known in ad circles for making Always’ “Like a Girl,” followed L.A. teens for a year for her new series.

Laws in 18 states treat race and ethnicity as sensitive data, leading to growing restrictions and workarounds in media buying ...

Innovation has always been fundamental to the success of business. The advertising industry is starting to embrace AI as a ...

While it’s tempting to minimize risk by pulling back in turbulent markets, innovative brands want to position themselves for ...

Virgin Voyages is looking to make a mark in the branded TV game with a stand-alone reality competition series inspired by HBO ...

As it looks to attract more customers to its platform, Airbnb is putting media dollars behind its new co-host network. The ...

Gen Z has sparked change in the advertising industry, including by urging brands to uphold their values and move with ...

Among today’s creative highlights, Leo Burnett and McDonald’s U.K. create intentionally glitchy assets for a McRib campaign; ...

In principal-based buying, a media agency functions as a principal, unlike its traditional role as an agent. Such agencies ...